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In his book “Articulating Design Decisions”, Tom Greever, design leader, author, and speaker, talks about the importance of clearly communicating and justifying design decisions to clients and team members. Here are some key insights from the book on why articulating design decisions is beneficial for both designers and clients. Whether you design UX, websites, or products, you’ll learn how to win over anyone who has influence over the project—with the goal of creating the best experience for the end user. Design decisions are an integral aspect of any design process. Each decision can be split into two parts –the decision-making, and the decision-articulating. While design expertise can help designers succeed in the first part, the second part requires more than just design prowess.
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Second chapter seems to be unnecessary stretched, though it’s insightful in couple of paragraphs. The goal is to present all relevant conclusions and findings into tightly-packed design treats 🧁, quickly to consume 🥄 and easy to digest 😋. Some say that the trick to describing the contents of a book in a decent review is to tell the reader just enough, but not too much. My last interview was with the vice president of marketing.
Articulating Design Decisions Book
We offer a wide array of products and services, along with the ability to offer custom solutions as needed. (…) learn how to make stakeholders successful, because if we can help them be successful, that will help us be successful as a byproduct. Your ability (…) [to] articulate any solution is more important than ability to design perfect solution every time. The key to being articulate is to understand both the message you want to communicate as well as the response you want in return.
Chapter 9: Follow up Afterward
If we are the experts, why should we have to justify our decisions to nondesigners? The reason is that UX has gone “mainstream,” in the organization and even within pop culture. I’m not only thinking of Apple, but also brands such as IKEA, innovators like Tesla, and unique problem-solving designs from Dyson, Segway, or Nest. These brands command respect, elicit strong opinions, and foster loyalty from the people who follow them. In the past 10 years, there has been a dramatic shift in attitudes toward what the web and web-like interfaces (like native mobile apps) represent. Great design has taken center stage as an asset, a competitive advantage, and a must-have in order to survive in the market.
It encourages you to analyze the thought process and reasoning behind your decisions and gives you insights on how to present the information to the client most effectively. Fabrication Assembly and Design has produced high-end architectural millwork for the commercial construction industry. FAD provides a wide spectrum of craftsmanship, fixtures and cabinetry that is aesthetically and capable of meeting the business challenges of today and of the future. FAD is an American Manufacturer of superior commercial furniture and decor, located in the Santa Fe Springs, California. Our manufacturing facilities, and capabilities are far beyond our typical competitor.
Chapter 3: Design the Meeting
It’s a must-read for a rookie designer who just start his design endeavours. For seasoned designer its narrative may seem a bit obvious, and not at all filled with stimulating insight. If you don’t have enough time for entire book, you can read the ‘Key Thoughts’ I’ve crafted above, and omit this one, especially last 6 pages of this chapter. In a meeting with people who have no idea how to do our jobs, yet consistently find it their place to tell us how to do it. The difference is that the interface they used previously for solving these problems never mattered much. As long as you could teach someone how to use it, it was good enough.
This is a great skill for every designer to have, and it will go a long way toward helping you be articulate with stakeholders. What works in one context could fail miserably in another. This is why design is such a difficult thing to talk about, especially with people who aren’t designers. There is little common understanding of what design is or should be. Brainstorming is a pivotal part of a design process where different ideas and thoughts from the team members are collected to arrive at the most optimum solution to the design challenges.
Get Mark Richards’s Software Architecture Patterns ebook to better understand how to design components—and how they should interact. O’Reilly members get unlimited access to books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers. Hire us to create cutting-edge UX/UI designs thatcaptivate, engage, and convert. Principal Product Designer at The Workshop with a passion for design engineering with over 15 years of experience over his belt. One’s persons suggestion is a gold mine of other ideas waiting to be excavated. Behind every decision, there is always an Excel spreadsheet.
Tom Greever on articulating design decisions – O'Reilly - O'Reilly Media
Tom Greever on articulating design decisions – O'Reilly.
Posted: Thu, 29 Sep 2016 07:00:00 GMT [source]
They maintain the backlog of issues and bugs that need to be fixed. Do users not understand that they need to create a complex password with a combination of characters and numbers? Just add messaging that lists all the password requirements. Developers have been solving these problems far longer than designers.
Hopefully Canon listens to buyers, removes Touch Bar on upcoming EOS R cameras - Stark Insider
Hopefully Canon listens to buyers, removes Touch Bar on upcoming EOS R cameras.
Posted: Wed, 09 Jan 2019 08:00:00 GMT [source]
Sometimes, that’s the only way to differentiate yourself in a crowded market, and it makes an impact on your bottom line. This practical guide focuses on principles, tactics, and actionable methods for presenting your designs. Whether you design apps, websites, or products, you’ll learn how to get support from people who have influence over the project with the goal of creating the best user experience. Ll learn how to get support from people who have influence over the project with the goal of creating the best user experience.
All organizations embraced the web because it was an inexpensive mass medium, first, for communicating your message, then for selling your product, and now for actually being the product itself. This evolution caused a shift in how organizations think about design. A designer, a developer, and a CEO walk into a bar—three different bars, on opposite sides of town. The designer orders a pale ale with an oaky flavor and a hint of citrus. The CEO goes for the day’s special but without too much foam, in a cold-frosted mug, and with a glass of water.
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